Run The World Girls.

I thought it was the end of testimonial style TVCs, then out of the blue comes this gem. Always have created a brilliant, heart felt campaign named #likeagirl... and this is what they have to say about ...

“Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty's really no picnic either, it's easy to see what a huge impact it can have on a girl's self-confidence.

We're kicking off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing.”

WATCH HERE: http://www.youtube.com/watch?v=XjJQBjWYDTs&feature=youtu.be