Wednesday, 18 June 2014

CIF Cleans Up


With the help of the community and digital mobile tool, CIF cleaned offensive graffiti containing profanity and hate messages out of the city walls of Romania's capital Bucharest.

On the campaign website WWW.CIF.RO, CIF offers a mobile reporting app, which users can download and use to record an offensive message they encounter in their neighborhood. The location and picture are noted and CIF cleaning crew is launched to clean the reported site.

The Campaign website also holds a full gallery and map of sites cleaned, including a before/after photos and some of the cleaning process videos.





No comments:

Post a Comment