Any parent who's ever visited a crowded beach knows that,
second to your worries about sunburn, having to keep a constant eye on your
kids is also a sure-fire way to make the day less than relaxing. So Nivea Sun,
and agency FCB Brazil, came up with a clever idea for the Brazilian market:
create an ad that doubles as a device for keeping track of children. The
magazine ad contains a strip that can be torn out and used as a bracelet;
there's also a code for parents to link to Nivea's smartphone app NIVEAProtege.
Once the kid is wearing the bracelet, the app will alert parents if they stray
beyond whatever pre-set boundary the parent has selected.
WATCH HERE: http://youtu.be/OlvjzQJGDnY
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