Doodle - Advertising


Now everybody dance

Zumba (yes as in the dancing..) debuts its first ever TV spot - and it ain't half bad! 








How many years does it take to change a light bulb? 

Philips has the answer.. 

Philips is hoping to change the way we think about light bulbs with this fun new film, which fast-forwards us through the century, starting with when the bulb was first introduced. The aim is to show the people that lighting has changed, which they have manged to do in a simple and clear manner. 










Welcome to the IKEA climbing wall

Ikea promoted the opening of its 30th store in France by building an apartment with a twist.. this is no ordinary apartment, in actual fact its a 9 meter high rock climbing wall built in the city of Clermont-Ferrand allowing customers to navigate among stylish beds, cabinets, tables and chairs etc all using a harness of course.  The Swedish retailer has been on flying creative form recently with other notable efforts including 'lighting a forest with LED lamps' and 'spending a night in IKEA' - hats off to ya! 




The Final Goodbye

In his final chapter, Robin Williams linked up with Apple to do the voice over on 'The Verse' for Ipad Air. 

Poetic, beautiful, passionate - inspiring you to grow

#RIPRobinWilliams









Introducing the 'Proud Whopper'

Burger King has introduced the new Proud Whopper for a limited time only to support Gay Pride 2014 in San Fran. Rightly so, this clever and goosebump-inducing message/advert has clocked up 4.5million views and has pushed this hard hitting message out into the world with the help of their burgers - well done Mr King! 






#CastMeMarc

Marc Jacobs is set to launch a new campaign starring fans who posted selfies on Instagram and Twitter.

The luxury fashion brand photographed nine fans for the campaign, which will debut in the August issue of Teen Vogue, after a global search in April that saw over 70,000 eager entrants post selfies of themselves using the hashtag #castmemarc.

Jacobs, along with casting director Anita Bitton and the brand’s creative directors Luella Bartley and Katie Hillier, selected 30 finalists which were then whittled down after a casting process.






WATCH HERE TO FIND OUT MORE: http://www.youtube.com/watch?v=ywg-_kHbJyo



Unsung Hero

No words needed.. 

By Ogilvy and Mather Bangkok, for Thai Life Insurance. 







Awks Moments

WREN, the clothing company, got twenty strangers to kiss for the first time, and out of this they produced their latest campaign... 

The idea came from Melissa Coker, the Founder of WREN. As the brand could not compete with the likes of big companies putting thousands of dollars into catwalk shows, Melissa decided to showcase her pieces in a different way.. memorable, cost effective and understated in the approach - 10/10. 

Screen Shot 2014-03-11 at 4.16.09 PM






 Who else knew Activia was behind this? 

After watching this again the link becomes clear - watch out for the stomach 'smileys' throughout the song, relating back to the ultimate Activia tag line 'feeling good starts from the inside'.  Who knew a chart topper could also be portrayed as an advert? Through this new bond, both Activia and Shakira have joined forces to support the World Food Program, the world's largest humanitarian agency fighting hunger. 

Share the video to support them today: http://www.activia.com/en-us/






 We are such stuff that dreams are made of..

With a slight magical twist, Ikea have really got it spot on with this creation by Mother Agency.. Because after all, there is no bed like home.







Because.. No Reason

Since siding with Wieden & Kennedy, Chambord, the liquor brand, have launched the most surreal (yet memorable) TV campaign. 






Fear of missing out? Heineken's got it covered. 

Heineken has today launched a Twitter-based tool that offers nightlife recommendations, based on an algorithm that calculates which experiences are popular in real-time – how convenient ey?!

Users can tweet @wherenext with their location and the service will respond with local recommendations on what events and venues they should attend based on what’s "hot" on social media at the time.

This utter genius will hopefully result in never having FOMO again – YES PLEASE!

Heineken: offers nightlife recommendations via Twitter

For more info and to watch how it works click here: http://www.campaignlive.co.uk/news/1303479/heineken-offers-location-based-nightlife-tips-twitter/



Run the World Girls

I thought it was the end of testimonial style TVCs, then out of the blue comes this gem. Always have created a brilliant, heart felt campaign named #likeagirl... and this is what they have to say about ...


“Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty's really no picnic either, it's easy to see what a huge impact it can have on a girl's self-confidence.
We're kicking off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing.”





Tugging at the heart strings

I'm sure that most people can guess (if you are not a mother already) that the pressure of being a perfect mother is intense.. This advert from Comfort is aimed to remind mothers that at the end of the day, the things they do for love is all that matters - perfection is not the be all and end all. Something to remember later in life.. 







Go fun yourself

Driverless cars have been all the rage lately, and Toyota has jumped into the fray with its own version.

Toyota's entry — revealed in a new commercial — is a lot less complex than Google's latest model, but significantly more hilarious.

The public sure seem fooled by Toyota's stunt, which was pulled off by renowned web prankster Magic Of Rahat.

As you can imagine, this has gone viral over the last couple of days racking up nearly a million views.



WATCH HERE: http://www.youtube.com/watch?v=KihTNmmi24Y



Catsies and Kittens 

Who doesn't love an advert featuring cats or kittens - especially when they can talk or wear fun outfits! Have a look at two of my favorite 'cat-esque' adverts from the past month.. Enjoy

Dear Kitten - Friskies 





Virgin Mobile presents: Catsies





CIF Cleans Up

With the help of the community and digital mobile tool, CIF cleaned offensive graffiti containing profanity and hate messages out of the city walls of Romania's capital Bucharest.

On the campaign website WWW.CIF.RO, CIF offers a mobile reporting app, which users can download and use to record an offensive message they encounter in their neighborhood. The location and picture are noted and CIF cleaning crew is launched to clean the reported site.

The Campaign website also holds a full gallery and map of sites cleaned, including a before/after photos and some of the cleaning process videos.





WATCH HERE: http://youtu.be/0WJrmQe2rRk



A fridge full of food but no idea what to cook?!

If you, like me, you are often in this situation, call on Hellmanns for some help #preparapramim #prepareforme. 





Cannes Campaigns 

Any parent who's ever visited a crowded beach knows that, second to your worries about sunburn, having to keep a constant eye on your kids is also a sure-fire way to make the day less than relaxing. So Nivea Sun, and agency FCB Brazil, came up with a clever idea for the Brazilian market: create an ad that doubles as a device for keeping track of children. The magazine ad contains a strip that can be torn out and used as a bracelet; there's also a code for parents to link to Nivea's smartphone app NIVEAProtege. Once the kid is wearing the bracelet, the app will alert parents if they stray beyond whatever pre-set boundary the parent has selected.




WATCH HERE: http://youtu.be/OlvjzQJGDnY



For Father's Day..

Happy Father's day to all the dads out there.. from Dove. 

Calls for Dad - #RealDadMoments







Im Lovin' It

Mad skillz from McDonald's - football fever is in the air. 






BRAZILLIANT

A little something to get you in the mood for tonight... RISK EVERYTHING. 






Let's go with Mario

Bizarrely brilliant but nether less quite strange, the New Mercedes Benz GLA advert is featuring Super Mario, hero of Nintendo game.Adding to this, Nintendo just announced the first DLC for Mario Kart 8...and it's a Mercedes-Benz car body...



This ad and the game are one of the most discussed/ criticized copies for the month of June.

Thoughts? 

WATCH HERE: http://www.youtube.com/watch?v=5tjw-MCE6Kg



Simply Do Wonders

Saatchi & Saatchi have given Ooredoo a long overdue face-lift with this new 'simply do wonders' campaign featuring the footy star Lionel Messi. 









Client feedback on the creation of the Earth

For those of you who work in a CS team in Advertising and have difficult Clients, you will very easily relate to this witty piece by Mike Lacher... 

CLIENT FEEDBACK ON THE CREATION OF THE EARTH.

BY MIKE LACHER

Hi God,

Thanks so much for the latest round of work. Really coming together. Few points of feedback:

1 – Really liking the whole light thing but not totally sure about the naming system. “Day” and “night” are OK but we feel like there’s more we can do here. Thoughts? Definitely need to nail this down ASAP.

2 – Re: the “sky”… not really feeling the color here. Would like something that pops more. Please send additional options.

3 – Appreciate the work on the sea and ground, but right now there’s way too much sea. The ground is getting lost in it. In general, sea does not resonate well with our users. Was talking with the team and the idea of having no sea at all came up. Thoughts?

4 – Noticed you’ve covered the ground in vegetation bearing seeds according to their kind and trees bearing fruit according to their kind. Is this intentional? Please advise.

5 – Right now we’re only seeing two great lights in the sky… a greater one for day and a lesser one for night? Thinking that maybe we weren’t clear in the original briefing. Definitely need more than just two great lights. Need to make this a memorable, high-value experience for our users. Please revisit slides thirteen and fourteen in the deck. Shout with questions.

6 – Seas teeming with life is fine, but again, we need to reduce the sea. This is a showstopper for us.

7 – Are the winged birds final, or placeholder? Some kind of weird stuff going on with those. Just want to get some clarification before giving more feedback.

8 – Can we get more livestock and wild animals that move along the ground according to their kinds? Again, the passion points for our target users (slide eighteen) are ground and animals that move along the ground. Whatever we can do to increase the amount of ground will go a long way toward converting our users from passive consumers into brand evangelists.

9 – Re: “mankind.” Interesting take on the brief here. Big pain point is that mankind is coming across as largely made in your image. As you hopefully recall from the deck, our users are a diverse group (slide twenty-seven) and we definitely want to make them feel represented (slide twenty-eight). Afraid that if our users see fleshy bipedal mammals positioned as “ruling over” the ground and sea (if we’re having sea), they might feel alienated and again less willing to convert into brand evangelists. Let’s fast-track an alt version with mankind removed. Doable?

10 – Please cut all the “be fruitful and multiply” stuff. We’re a family brand and this doesn’t fit with our voice (slide thirty-four).
Realize it’s Saturday and you were planning to be OOO tomorrow to admire your creation and everything, but I’m hoping you can keep rolling on this through the weekend. Need to get this in front of my exec team by EOD Monday so hoping to sync up EOD Sunday. Will be around all weekend via email and chat if anything comes up. Looking to you and your team for a big win here.

Thanks!

Mike




 What Sticks? FEAR or LOVE...

John St. gives advertising a new approach.. This will definitely stick in a consumers mind! Welcome to ExFEARiential - giving you a completely different take on a consumer journey. 



 COCA COLA = HAPPINESS
21.05.2014


Coca Cola is happiness, or at least, that's what the brand's marketing has been telling you. But there was a place where that happiness was missing: the supermarket checkout. Ogilvy Brazil cleverly used the brand's telltale, instantly recognizable, five-note-melody to make the "beeps" at the checkout musical. Every time a Coke barcode was recognized, it played the tune, thanks a small device inside a supermarket chain's checkout system.




Be inspired with Turkish Airlines
29.04.2014

The latest local ad from Turkish Airline - worlds different from the football endorsed ad they previously produced.. 

One to definitely tug at the heart strings.











#Worldstoughestjob
16.04.2014

Mum's the word! Utter brilliance from The Card Store. 



Bringing Spidey Back 
06.04.2014

The latest addition to Evain's 'baby and me' craze brings you a little and large Spiderman. Another feel good, 'live young' inspired ad.  








Mini Chelsea 
25.03.2014

A clever creation from Channel 4 - a trailer followed by a series 'behind the scene' You Tube' clips where mini's of everyone's favorite characters in Chelsea swap canapes for party rings and martinis for milkshakes. 





BEING A MINI SPENCER MATTHEWS: http://www.youtube.com/watch?v=LM1Pm4SkB5o




COCA COLA'S SOCIAL MEDIA GUARD 






Entertainment Tuesdays

Who doesn't enjoy a singing kitty!

Three - #singitkitty



Cat and Budgie - Freeview







The Reader by Bell's Whisky
13.02.14

There's not really an obvious link between reading and whisky, however this South African ad definitely tugs at your heart strings...





Nerve - Racking First Kisses.. 
13.02.14


I think BETC Paris have captured this quite perfectly.. The newest ad from Lacoste - 'The Big Leap'.

'life is a beautiful sport' 





Controversial...?!
12.02.2014


As I am sure you know, Russia passed a law last year banning what it called 'the spread of homosexual propaganda among minors' which has angered rights activist across the globe. Due to this, there has been a lot of tension surrounding the SOCHI Winter Olympics, with many world leaders and figure heads not attending the games. 


The Chip Show Awards teamed up with One Minute Briefs and The Drum to pose a challenge to the creative industry.... The aim of the game was to come up with print ads to show how the Winter Olympic sponsors could promote the LGBT message in Russia... below are a few of my faves! 





To see the full list of entries, click here: http://www.thedrum.com/news/2014/02/07/sochi-winter-olympics-creative-challenge-vote-your-favouri



It's Raining Cats, Dogs AND Monkeys at McVities #SWEEEEET
12.02.14

A brilliant ad collection from McVities, one that will ensure a few 'oooo's and 'awww's from across the board... #Sweet!






WATCH 'The jaffa monkey' HERE: https://www.youtube.com/watch?v=Kwe1ijt2z4s



The trailer they could of had... to the animated STB they produced.. #nobollocks 
04.02.14

NEWCASTLE BROWN ALE - In my opinion, one of the hottest Superbowl ads this year was the one that didn't even get made.. played out online during the Superbowl season, this is definitely a new and clever way of catching consumers attention.. 

#1 The Teaser




#2 Anna Kendrick




#3 Keyshawn Johnson




#The Focus Group




# The Ad they could of made... 







The Odyssey according to Heineken
04.02.2014

Recently, Heineken produced a very clever TVC which produced a bit of negative feedback.. Like Bodyform did a few years ago, Heineken fought back the negativity with a personal response about the authenticity of the film.. Pure brilliance! 

Heineken - The Odyssey




Heineken: Response on The Odyssey film authenticity 



    WATCH HERE: http://adsoftheworld.com/media/tv/heineken_response_on_the_odyssey_film_authenticity

    BodyForm - The Truth 


    WATCH HERE: http://www.youtube.com/watch?v=Bpy75q2DDow



    LITERALLY just can't get enough! 
    04.02.2014

    Two brilliant ads to get you through a Tuesday afternoon.. One to make you laugh, one to make you swoon... 

    Enjoy x

    Churchill 2014 




    H&M - #covered or #uncovered




    Budweiser - Puppy Love - Superbowl Sunday 2014

















    How To Pull The Perfect Sickie - Channel 4

    In case you're lacking in inspiration! 












    DEVIL BABY ATTACK


    WATCH HERE: http://www.youtube.com/watch?v=PUKMUZ4tlJg



    GOOGLE - ZEITGEIST 2013


    Here's to 2013 -
    WATCH HERE:http://www.youtube.com/watch?v=Lv-sY_z8MNs



    COCA COLA SMALL WORLD'S MACHINE





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