Now everybody dance!

Zumba (yes as in the dancing..) debuts its first ever TV spot - and it ain't half bad!

WATCH HERE: http://creativity-online.com/work/zumba-contagious/37063

How many years does it take to change a light bulb?

Philips has the answer..

Philips is hoping to change the way we think about light bulbs with this fun new film, which fast-forwards us through the century, starting with when the bulb was first introduced. The aim is to show the people that lighting has changed, which they have manged to do in a simple and clear manner.

WATCH HERE: http://www.youtube.com/watch?v=UVUTEVZCqsg

Unsung Hero

No words needed..

By Ogilvy and Mather Bangkok, for Thai Life Insurance.

WATCH HERE: http://www.youtube.com/watch?v=uaWA2GbcnJU

Who else knew Activia was behind this?

After watching this again the link becomes clear - watch out for the stomach 'smileys' throughout the song, relating back to the ultimate Activia tag line 'feeling good starts from the inside'.  Who knew a chart topper could also be portrayed as an advert? Through this new bond, both Activia and Shakira have joined forces to support the World Food Program, the world's largest humanitarian agency fighting hunger.

Share the video to support them today: http://www.activia.com/en-us/

WATCH HERE: http://www.youtube.com/watch?v=7-7knsP2n5w

We are such stuff that dreams are made of..

With a slight magical twist, Ikea have really got it spot on with this creation by Mother Agency.. Because after all, there is no bed like home. 

WATCH HERE: http://www.youtube.com/watch?v=aQPs9lRgFKc

Fear of missing out? Heineken's got it covered.

Heineken has today launched a Twitter-based tool that offers nightlife recommendations, based on an algorithm that calculates which experiences are popular in real-time – how convenient ey?!

Users can tweet @wherenext with their location and the service will respond with local recommendations on what events and venues they should attend based on what’s "hot" on social media at the time.

This utter genius will hopefully result in never having FOMO again – YES PLEASE!

For more info and to watch how it works click here: http://www.campaignlive.co.uk/news/1303479/heineken-offers-location-based-nightlife-tips-twitter/

Cannes Campaigns

Any parent who's ever visited a crowded beach knows that, second to your worries about sunburn, having to keep a constant eye on your kids is also a sure-fire way to make the day less than relaxing. So Nivea Sun, and agency FCB Brazil, came up with a clever idea for the Brazilian market: create an ad that doubles as a device for keeping track of children. The magazine ad contains a strip that can be torn out and used as a bracelet; there's also a code for parents to link to Nivea's smartphone app NIVEAProtege. Once the kid is wearing the bracelet, the app will alert parents if they stray beyond whatever pre-set boundary the parent has selected.

WATCH HERE: http://youtu.be/OlvjzQJGDnY

For Fathers Days..

Happy Father's day to all the dads out there.. from Dove.

Calls for Dad - #RealDadMoments

WATCH HERE: http://www.youtube.com/watch?v=7Jpb2_YdxYM&feature=youtu.be

Let's go with Mario

Bizarrely brilliant but nether less quite strange, the New Mercedes Benz GLA advert is featuring Super Mario, hero of Nintendo game.Adding to this, Nintendo just announced the first DLC for Mario Kart 8...and it's a Mercedes-Benz car body...

This ad and the game are one of the most discussed/ criticized copies for the month of June.

Thoughts? 

WATCH HERE: http://www.youtube.com/watch?v=5tjw-MCE6Kg

Client feedback on the creation of the Earth

For those of you who work in a CS team in Advertising and have difficult Clients, you will very easily relate to this witty piece by Mike Lacher...

CLIENT FEEDBACK ON THE CREATION OF THE EARTH.

BY MIKE LACHER

Hi God,

Thanks so much for the latest round of work. Really coming together. Few points of feedback:

1 – Really liking the whole light thing but not totally sure about the naming system. “Day” and “night” are OK but we feel like there’s more we can do here. Thoughts? Definitely need to nail this down ASAP.

2 – Re: the “sky”… not really feeling the color here. Would like something that pops more. Please send additional options.

3 – Appreciate the work on the sea and ground, but right now there’s way too much sea. The ground is getting lost in it. In general, sea does not resonate well with our users. Was talking with the team and the idea of having no sea at all came up. Thoughts?

4 – Noticed you’ve covered the ground in vegetation bearing seeds according to their kind and trees bearing fruit according to their kind. Is this intentional? Please advise.

5 – Right now we’re only seeing two great lights in the sky… a greater one for day and a lesser one for night? Thinking that maybe we weren’t clear in the original briefing. Definitely need more than just two great lights. Need to make this a memorable, high-value experience for our users. Please revisit slides thirteen and fourteen in the deck. Shout with questions.

6 – Seas teeming with life is fine, but again, we need to reduce the sea. This is a showstopper for us.

7 – Are the winged birds final, or placeholder? Some kind of weird stuff going on with those. Just want to get some clarification before giving more feedback.

8 – Can we get more livestock and wild animals that move along the ground according to their kinds? Again, the passion points for our target users (slide eighteen) are ground and animals that move along the ground. Whatever we can do to increase the amount of ground will go a long way toward converting our users from passive consumers into brand evangelists.

9 – Re: “mankind.” Interesting take on the brief here. Big pain point is that mankind is coming across as largely made in your image. As you hopefully recall from the deck, our users are a diverse group (slide twenty-seven) and we definitely want to make them feel represented (slide twenty-eight). Afraid that if our users see fleshy bipedal mammals positioned as “ruling over” the ground and sea (if we’re having sea), they might feel alienated and again less willing to convert into brand evangelists. Let’s fast-track an alt version with mankind removed. Doable?

10 – Please cut all the “be fruitful and multiply” stuff. We’re a family brand and this doesn’t fit with our voice (slide thirty-four).

Realize it’s Saturday and you were planning to be OOO tomorrow to admire your creation and everything, but I’m hoping you can keep rolling on this through the weekend. Need to get this in front of my exec team by EOD Monday so hoping to sync up EOD Sunday. Will be around all weekend via email and chat if anything comes up. Looking to you and your team for a big win here.

Thanks!

Mike

What sticks?! FEAR or LOVE..

John St. gives advertising a new approach.. This will definitely stick in a consumers mind! Welcome to ExFEARiential - giving you a completely different take on a consumer journey. 

WATCH HERE: http://www.youtube.com/watch?v=4sxAOkAguqc

Its Raining Cats, Dogs AND Monkeys at McVities #SWEEEEEET

A brilliant ad collection from McVities, one that will ensure a few 'oooo's and 'awww's from across the board... #Sweet!

WATCH 'The kitten' HERE: https://www.youtube.com/watch?v=TSgkyuwYmMo
WATCH 'The puppy' HERE: https://www.youtube.com/watch?v=fnihib7jryU
WATCH 'The jaffa monkey' HERE: https://www.youtube.com/watch?v=Kwe1ijt2z4s