Welcome to the IKEA climbing wall

Ikea promoted the opening of its 30th store in France by building an apartment with a twist.. this is no ordinary apartment, in actual fact its a 9 meter high rock climbing wall built in the city of Clermont-Ferrand allowing customers to navigate among stylish beds, cabinets, tables and chairs etc all using a harness of course.  The Swedish retailer has been on flying creative form recently with other notable efforts including 'lighting a forest with LED lamps' and 'spending a night in IKEA' - hats off to ya!

We are such stuff that dreams are made of..

With a slight magical twist, Ikea have really got it spot on with this creation by Mother Agency.. Because after all, there is no bed like home. 

WATCH HERE: http://www.youtube.com/watch?v=aQPs9lRgFKc