Heineken has
today launched a Twitter-based tool that offers nightlife recommendations,
based on an algorithm that calculates which experiences are popular in
real-time – how convenient ey?!
Users can
tweet @wherenext with their location and the service will respond with local
recommendations on what events and venues they should attend based on what’s
"hot" on social media at the time.
This utter
genius will hopefully result in never having FOMO again – YES PLEASE!
For more info and to watch how it works click here: http://www.campaignlive.co.uk/news/1303479/heineken-offers-location-based-nightlife-tips-twitter/
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