Tuesday, 15 July 2014

Awks moments..

WREN, the clothing company, got twenty strangers to kiss for the first time, and out of this they produced their latest campaign...

The idea came from Melissa Coker, the Founder of WREN. As the brand could not compete with the likes of big companies putting thousands of dollars into catwalk shows, Melissa decided to showcase her pieces in a different way.. memorable, cost effective and understated in the approach - 10/10.

Screen Shot 2014-03-11 at 4.16.09 PM






WATCH HERE: http://www.youtube.com/watch?v=IpbDHxCV29A

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